Guide #2: Create Your First Order and Line Item in Ad Manager

With your Ad Manager account set up (Guide #1), the next step is creating an order and line item — the structure that tells Ad Manager what to serve, where, and under what conditions.

What orders and line items actually are

An order is a container, typically representing an advertiser or a campaign. A line item lives inside an order and defines the specific delivery details — which ad units, what targeting, what price, and how many impressions or for how long.

Creating your first order

• Go to Delivery, then Orders, and create a new order.
• Name it clearly — for a first test order, something like 'Test Order' is fine.
• Assign it to an advertiser record (create one if this is your first order).

Creating the line item

• Inside the order, create a new line item.
• Choose the line item type — for early testing, a simple standard or house line item is easiest to understand.
• Target it to the ad unit you'll create in Guide #3, or an existing test ad unit.
• Set the delivery goal and, if relevant, a CPM rate.

Next step

Once your first line item is set up, Guide #3 walks through creating the actual ad unit it points to, plus a sample tag to test with.

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